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Mastering Google Analytics
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Leverage Google Analytics to better optimize and track your website performance.Your Immediate Takeaway
- Recognize how and why customers are using your website
- Know how to collect key data to improve your site
- Get insights to help you create more effective marketing
Google Analytics helps you understand a visitor's journey through your website—and use that information to help drive improved business results. By measuring, collecting and analyzing key data and drivers, you can determine better ways to optimize your website’s performance. In addition, learning Google Analytics can help you determine how to improve ad copy and website content, develop stronger marketing initiatives, and design web pages for higher conversion rates.
Hands-on experience is essential to becoming proficient in Google Analytics, and this highly interactive course gives you the opportunity to practice what you learn, as you learn it. You’ll set up a profile, add a filter, analyze trends, segment your data, determine where traffic originates and why—and discuss the impact of your data on the effectiveness of you website. Take this course and discover how Google Analytics can help your business grow stronger.
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