Boston Professional Events List

Expanding Your Influence: Understanding the Psychology of Persuasion

Jul 17, 2017 - 09:00 AM - Jul 18, 05:00 PM
Hilton Boston Back Bay 40 Dalton St Boston, MA 02115,

MA ,
ZIP: 02115
Phone: 1-877-566-9441

How can one person get someone to do something with ease, while it’s an uphill battle for someone else?

Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

This 2-day course explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist

What You Will Cover

  • The psychological foundation to the laws of persuasion
  • Differentiating the psychology of persuasion from the process of influencing
  • The relationship of triggers to the laws of persuasion/influence
  • Defining the two paths of persuasion—conscious and subconscious
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Applying the laws of persuasion back on the job

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.

Special Feature

Receive a complimentary copy of Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this seminar


Additional Information


Ways to Register

Event Categories
Keywords: business , government , learn, managing, policy , professional, sing, technique, technique , technique


Events Calendar

25 26 27 28 29 30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31 1 2 3 4 5

Event Location


VIP Life Time Subscription to our Newsletters!