Boston Professional Events List


2nd New Product Planning Summit (EXL)


Date
Dec 07, 2017 - 08:00 AM - Dec 08, 05:30 PM
Organizer
New York Media Technologies LLC in association with EXL Events Inc.
Location
Revere Hotel Boston Common200 Stuart StreetBoston, MA 02116United States,

Boston,
MA ,
US,
ZIP: 02116
Phone:

2nd New Product Planning Summit

Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s life cycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.

The 2nd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s life cycle.

Top Reasons to Attend

  1. Explore the best strategies for developing a Target Product Profile
  2. Understand the impact of market research and competitive intelligence on intelligent planning and decision-making
  3. Leverage feedback from healthcare professionals and KOLs to guide clinical trials and establish market-driven endpoints
  4. Assess the benefits of developing a market access plan in the early stages of product development
  5. Learn how to avoid common pitfalls during the product hand-off from upstream to downstream teams
  6. Network with cross-functional executives responsible for product development and brand commercialization

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • New Product Planning
  • Commercial Assessment/Strategy
  • Competitive Intelligence
  • Market Research
  • Decision Support
  • Health Economics and Outcomes Research
  • Market Access/Pricing
  • Reimbursement Strategy
  • Research and Development
  • Brand Commercialization
  • Medical Strategy
  • Clinical Research/Development
  • Pharmacology/Pharmacokinetics/Pharmacodynamics
  • Portfolio Management
  • Regulatory Affairs/Compliance
  • Medical Affairs
  • Product Development
  • Intellectual Property/Legal
  • Scientific/Medical Communication
  • Publication Planning
  • Marketing
  • Managed Markets/Care Strategy
  • Business Development
  • Licensing

This conference is also of interest to:

  • Competitive Intelligence Services
  • Commercial Strategy Consultants
  • Product Launch Advisors
  • New Product Marketing Consultants
  • Business Intelligence Services
  • Business Insight Services
  • Data Analytics Service Providers

Please contact the event manager Marilyn below for the following: 
- Discounts for registering 5 or more participants.
- If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)nyeventslist.com
You can also contact us if you require a visa invitation letter, after ticket purchase. 
We can also provide a certificate of completion for this event if required.

NO REFUNDS OR TRANSFER ALLOWED ON REGISTRATIONS 
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This Event Listing is Promoted by
New York Media Technologies LLC in association
with EXL Events Inc.
http://www.NyEventsList.com
http://www.BostonEventsList.com
http://www.SFBayEventsList.com
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SHU170504CEV MYL170721OTH MAR170928UPD CHA171111UPT


 


Agenda


Agenda

Day One

Thursday, December 7

8:00AM – 8:45AM

Registration and Continental Breakfast

 

8:45AM – 9:00AM

Chairperson’s Opening Remarks

 

Katja Wachtendonk, Global Director New Products, NOVARTIS

9:00AM – 9:45AM

Optimize the R&D-Commercial Interface to Deliver Drugs of Value to Customers

 

Lisa Johnson-Pratt, M.D., Head, Early Pipeline Commercial and Oncology Strategy, Global Franchise, GSK

9:45AM – 10:30AM

Strategically Utilize Market Research and Competitive Intelligence to Support Planning and Decision-Making for New Products

 

David Staknis, Global Health and Life Sciences Practice Lead, FULD + COMPANY

10:30AM – 11:00AM

Networking Break

 

11:00AM – 11:45AM

Assessing Value and Key Drivers Impacting Commercialization of New Products

 

Ira Klein, Senior Director of Quality, Strategic Customer Group, JANSSEN

11:45AM – 12:30PM

Effectively Manage Product Transitions From New Product Planning to Launch Teams

 

Charles Rosensweig, Senior Director, New Product Development, TEVA CANADA INNOVATION

12:30PM – 1:30PM

Luncheon

 

1:30PM – 2:15PM

Planning With the End in Mind: Evaluating Lifecycle Management Strategies As Part of New Product Planning

 

Kristin Squires, Senior Director, Marketing, Dermatology, SUN PHARMA

2:15PM – 3:00PM

Creating a Unique Service Model Supporting Patient Acquisition and Retention

 

Liam Moy, Associate Director – New Product Planning, BIOGEN

3:00PM – 3:30PM

Networking Break

 

3:30PM – 4:15PM

Interactive Learning Exercise

 

Elise Brownell, Senior Vice President, Operations and Program Management, AMARANTUS BIOSCIENCE HOLDINGS

4:15PM – 5:00PM

Explore How the Roles and Responsibilities of New Product Planning Teams Differ Across Therapeutic Areas and Companies

 

Elise Brownell, Senior Vice President, Operations and Program Management, AMARANTUS BIOSCIENCE HOLDINGS
Sharlene Cirillo, Vice President of Marketing, CHURCHILL PHARMACEUTICALS

5:00PM –

Day One Concludes

 

Day Two

Friday, December 8

8:00AM – 9:00AM

Continental Breakfast

 

9:00AM – 9:15AM

Chairperson’s Recap of Day One

 

Katja Wachtendonk, Global Director New Products, NOVARTIS

9:15AM – 10:00AM

New Product Positioning to Ensure You Are Getting It Right From the Start

 

Michael P. Bentivegna, Vice President, Commercial Development and Lifecycle Innovation, ZOETIS

10:00AM – 10:45AM

Develop a “Glocal” Marketing Communications Strategy That Is Globally Consistent and Locally Relevant

 

Kasia Hein-Peters, Vaxelis (PR51) Marketing Head, SANOFI PASTEUR

10:45AM – 11:15AM

Networking Break

 

11:15AM – 12:00PM

Optimize the Target Product Profile to Drive Commercial Success

 

If you are interested in leading this session, please contact David Finkel at [email protected]

12:00PM – 12:45PM

Optimize Asset Value in Development

 

David Xu, Executive Director, Head of New Product Planning, PURDUE PHARMA

12:45PM – 1:45PM

Luncheon

 

1:45PM – 2:30PM

Build a Business Case for New Product Concepts in a Small Company Environment

 

Tony Russell, Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA

2:30PM – 3:15PM

New Product Planning and Market Interface

 

Gary Pyner, Chief Commercial Officer, ASKLEPION PHARMACEUTICALS

3:15PM – 3:30PM

Chairperson’s Closing Remarks

 

Katja Wachtendonk, Global Director New Products, NOVARTIS

3:30PM –

Conference Concludes



Speaker Details


----------
Faculty
----------

Michael P. Bentivegna
Vice President, Commercial Development and Lifecycle Innovation, ZOETIS

 

 

 

Elise Brownell, Ph.D.
Executive Vice President, Operations and Project Management, AMARANTUS BIOSCIENCE HOLDINGS

 

 

 

Anita Burrell
Adjunct Assistant Professor, Pharmacy Practice and Administration, Ernest Mario School of Pharmacy, RUTGERS UNIVERSITY

 

 

Sharlene Cirillo
Vice President of Marketing, CHURCHILL PHARMACEUTICALS

 

 

Kasia Hein-Peters
Vaxelis Head of Marketing, SANOFI PASTEUR

 

 

Lisa Johnson-Pratt, M.D.
Head, Early Pipeline Commercial and Oncology Strategy, Global Franchise, GSK

 

 

Ira Klein, M.D., MBA, FACP
Senior Director of Healthcare Quality Strategy, Strategic Customer Group, JANSSEN PHARMACEUTICALS

 

 

Ann Miller, M.D.
Vice President, Marketing, SANOFI

 

 

Liam Moy
Associate Director – New Product Planning, BIOGEN

 

 

Brad Payne, MBA
Vice President, ARTISAN HEALTHCARE CONSULTING

 

Tony Russell
Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA

 

 

Kristin Squires
Senior Director, Marketing, Dermatology, SUN PHARMA

 

 

David Staknis
Global Health and Life Sciences Practice Lead, FULD + COMPANY

 

 

Katja Wachtendonk
Global Director New Products, NOVARTIS


Event Categories
Keywords: fun, access , assessment , business , Clinical , communication , conference , culture, design , developin




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