Boston Professional Events List

2nd New Product Planning Summit

Dec 07, 2017 - 07:00 AM - Dec 08, 05:00 PM
TBD Boston, Massachussetts,

ZIP: Massachussetts
Phone: +1 929 900 1853

2nd New Product Planning Summit -

2nd New Product Planning Summit

Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s life cycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.

The 2nd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s life cycle.

Top Reasons to Attend

  1. Explore the best strategies for developing a Target Product Profile
  2. Understand the impact of market research and competitive intelligence on intelligent planning and decision-making
  3. Leverage feedback from healthcare professionals and KOLs to guide clinical trials and establish market-driven endpoints
  4. Assess the benefits of developing a market access plan in the early stages of product development
  5. Learn how to avoid common pitfalls during the product hand-off from upstream to downstream teams
  6. Network with cross-functional executives responsible for product development and brand commercialization

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • New Product Planning
  • Commercial Assessment/Strategy
  • Competitive Intelligence
  • Market Research
  • Decision Support
  • Health Economics and Outcomes Research
  • Market Access/Pricing
  • Reimbursement Strategy
  • Research and Development
  • Brand Commercialization
  • Medical Strategy
  • Clinical Research/Development
  • Pharmacology/Pharmacokinetics/Pharmacodynamics
  • Portfolio Management
  • Regulatory Affairs/Compliance
  • Medical Affairs
  • Product Development
  • Intellectual Property/Legal
  • Scientific/Medical Communication
  • Publication Planning
  • Marketing
  • Managed Markets/Care Strategy
  • Business Development
  • Licensing
This conference is also of interest to:
  • Competitive Intelligence Services
  • Commercial Strategy Consultants
  • Product Launch Advisors
  • New Product Marketing Consultants
  • Business Intelligence Services
  • Business Insight Services
  • Data Analytics Service Providers
Please contact the event manager Marilyn below for the following:
- For Tickets/Registrations,
- Discounts for registering  5 or more participants.
- If you company requires a price quotation.
Event Manager Contact:

marilyn.b.turner(at) or Contact:  +1 929 900 1853
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.
This Event Listing is Promoted by  New York Media Technologies LLC in association
with EXL Events Inc.


Through research with industry professionals on current trends, areas of interest and common challenges, we are shaping the agenda for the 2nd New Product Planning Summit to ensure the topics selected for sessions reflect the industry’s needs and wants. If you’d like to be involved in this process and help shape the agenda and/or participate as a speaker, panelist or roundtable moderator, please contact Zohaib Sheikh at [email protected].

Event Categories
Keywords: fun, access , assessment , business , Clinical , communication , conference , culture, design , developin


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